Privacy Policy

Lore ("we", "us", or "our") operates a mobile application and website that provides AI-powered vibe matching and dating services. This Privacy Policy explains how we collect, use, disclose, retain, and protect your personal information when you use the Lore app, website, and related services (collectively, the "Service").

By creating an account or using the Service, you agree to the collection and use of information as described in this policy. If you do not agree, please do not use Lore.

We are the data controller responsible for your personal information. For questions about this policy, contact us at support@mylore.in.

2.1 Registration Information

When you create a Lore account, we collect your name, date of birth, email address or phone number, gender identity, and location (city/town). You must be at least 18 years old to use Lore.

2.2 Profile Content

Information you voluntarily add to your profile including photographs, voice introductions, vibe uploads (short audio or video clips), written bio, interests, lifestyle preferences, relationship goals, and any other content you choose to share.

2.3 Verification Information

If you choose to verify your profile, we may collect a selfie photo for comparison against your profile pictures. Verification photos are processed using facial comparison technology and are retained only as long as necessary for verification purposes, never exceeding 3 years after your last interaction with us.

2.4 Geolocation Information

If you grant Lore access to your device's location services, we collect your approximate geographic coordinates to show you nearby members and display your general location to others. You can disable location access in your device settings at any time.

2.5 Device and Technical Information

We automatically collect device type, operating system, unique device identifiers, app version, IP address, browser type, crash logs, and usage analytics (screens visited, features used, session duration).

2.6 Purchase Information

If you subscribe to Lore premium features, payment processing is handled by third-party providers (Apple App Store, Google Play Store, or Stripe). We do not store your full credit card number. We retain transaction records for tax, audit, and fraud prevention purposes.

2.7 Messages and Communications

Messages exchanged through Lore's chat system are stored to deliver the service and monitor for violations of our Community Guidelines. We use automated systems to detect harmful content such as harassment, spam, and unsolicited explicit material.

2.8 Cookies and Similar Technologies

Our website uses cookies and similar technologies to maintain sessions, remember preferences, and understand how visitors use our site. See our Cookie Policy for details.

We use your personal information to:

• Create and manage your account and profile
• Generate your vibe profile and AI-powered compatibility signals
• Produce daily match recommendations based on personality and lifestyle alignment
• Show you to other members and show other members to you
• Facilitate messaging between matched members
• Verify your identity and prevent fraudulent accounts
• Moderate content and enforce our Community Guidelines
• Process payments for premium subscriptions
• Send service-related notifications (new matches, messages, account alerts)
• Conduct research and analysis to improve our matching algorithms and user experience
• Investigate and resolve disputes, troubleshoot issues, and protect legal rights
• Comply with legal obligations

We do not sell your personal data. We do not share your data with third parties for their direct marketing purposes.

Lore uses artificial intelligence and machine learning to power our vibe matching system. Here's how it works:

• Voice analysis: Your voice introduction is processed to derive personality traits and communication style signals. We do not transcribe or store the raw audio longer than necessary for processing.
• Vibe content analysis: Photos, videos, and other vibe uploads are analysed to understand your lifestyle, interests, and aesthetic preferences.
• Compatibility scoring: We combine derived signals to predict compatibility with other members. These scores determine which profiles appear in your daily match queue.
• Continuous learning: Your interactions (likes, passes, conversation engagement) refine future recommendations.

You can delete any input at any time. Deleting content removes the associated derived signals from future matching. You may also request a human review of any automated decision that significantly affects you by contacting support@mylore.in.

5.1 Other Members

Your profile information (name, photos, age, bio, vibe content, and general location) is visible to other Lore members. Messages are shared only with the specific member you are chatting with.

5.2 Service Providers

We work with trusted third-party service providers who assist in operating the Service, including cloud hosting (Google Cloud Platform/Firebase), analytics, payment processing, push notification delivery, and customer support tools. These providers only access your information as necessary to perform their services and are contractually bound to protect it.

5.3 Legal and Safety Disclosures

We may disclose your information if required by law, subpoena, or court order; to protect the safety of any person; to address fraud, security, or technical issues; to protect our legal rights; or to cooperate with law enforcement investigating criminal activity.

5.4 Business Transfers

If Lore is involved in a merger, acquisition, reorganisation, or sale of assets, your personal information may be transferred as part of that transaction. We will notify you of any change in ownership or use of your personal information.

We retain your personal information only as long as your account is active or as needed to provide the Service. Specific retention periods include:

• Active account data: Retained while your account is active and for 30 days after deletion (to allow accidental deletion recovery).
• Payment records: Retained for up to 7 years for tax and accounting compliance.
• Safety records: If your account was banned for violating guidelines, records may be kept for up to 6 years to prevent re-registration.
• Customer support correspondence: Retained for 6 years after account deletion.
• Verification photos: Deleted once verification is complete or within 3 years of your last interaction.
• Inactive accounts: If you haven't used Lore for 2 years, we will begin the process of deleting your data.

We implement industry-standard security measures to protect your information, including:

• Encryption of data in transit (TLS/SSL) and at rest
• Secure cloud infrastructure with access controls and monitoring
• Regular security audits and vulnerability assessments
• Employee access limited to those who need it for their role
• Two-factor authentication available for your account

No method of transmission over the Internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security. We encourage you to use a strong password, never share your credentials, and log out after each session.

Lore operates globally. Your information may be transferred to, stored, and processed in countries other than your country of residence, including India and the United States. We ensure appropriate safeguards are in place, such as standard contractual clauses approved by relevant data protection authorities.

Depending on your location, you may have the following rights regarding your personal information:

• Right to access: Request a copy of the personal information we hold about you.
• Right to rectification: Correct inaccurate or incomplete information.
• Right to erasure: Request deletion of your personal data (see our Data Deletion page).
• Right to restrict processing: Limit how we use your data in certain circumstances.
• Right to data portability: Receive your data in a structured, machine-readable format.
• Right to object: Object to processing based on legitimate interests or for direct marketing.
• Right to withdraw consent: Where processing is based on consent, you may withdraw at any time.
• Right to complain: Lodge a complaint with your local data protection authority.
• Rights related to automated decisions: Request human review of decisions made solely by automated means that significantly affect you.

To exercise any of these rights, email support@mylore.in with your request. We will verify your identity before processing and respond within 30 days (or as required by your local law).

Lore is not intended for anyone under 18 years of age. We do not knowingly collect personal information from children. If we become aware that a person under 18 has created an account, we will immediately terminate the account and delete associated data. If you believe a minor is using Lore, please contact us immediately.

The Service may contain links to third-party websites or services (such as social media platforms or the Google Play Store). We are not responsible for the privacy practices of these third parties. We encourage you to read their privacy policies before providing any personal information.

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know: What personal information we collect, use, disclose, and sell.
• Right to delete: Request deletion of personal information we collected from you.
• Right to opt-out of sale: We do not sell personal information. If this changes, we will provide an opt-out mechanism.
• Right to non-discrimination: We will not discriminate against you for exercising your CCPA rights.

Categories of personal information collected in the last 12 months include: identifiers, commercial information, internet activity, geolocation data, audio/visual information, and inferences drawn from the above.

If you reside in the European Union or United Kingdom, our lawful bases for processing your data include:

• Contractual necessity: Processing needed to provide the Service you signed up for (account management, matching, messaging).
• Legitimate interests: Improving our service, preventing fraud, ensuring safety, marketing our products (where your rights don't override).
• Consent: Where you explicitly agree (e.g., processing voice data for AI matching, marketing communications).
• Legal obligation: Complying with laws regarding financial records, safety reporting, or responding to lawful requests.

You may lodge a complaint with your local Data Protection Authority. In the UK, this is the Information Commissioner's Office (ICO). In the EU, contact your national regulator.

If you reside in India, your personal data is processed in accordance with the Digital Personal Data Protection Act, 2023 (DPDPA). You have the right to access, correct, and erase your data, and to nominate someone to exercise your rights on your behalf. We process your data based on your consent or for legitimate uses as permitted under the DPDPA.

We may update this Privacy Policy from time to time. The most current version will always be available at lore.app/privacy-policy. We will notify you of material changes via email or an in-app notice before the changes take effect. Continued use of the Service after changes constitutes acceptance of the updated policy.

If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, contact us at:

• Email: support@mylore.in
• Entity: Lore Technologies Private Limited
• Subject line: "Privacy Request" for fastest routing

We aim to respond to all privacy-related requests within 30 days.